When we have the data to study groups of similarly aged people over time, we won’t always default to using the standard generational definitions and labels, like Gen Z, Millennials or Baby Boomers.
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Report Summary In the days when LBJ was President, the phrase “generation gap” summed up the contrasting political and social values of young Americans and their elders. Today, a new but different generation gap exists. A major comparative examination of what young people know, what they pay attention to, and what media they use reveals […]
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