While service quality is the main driver of Americans’ tipping decisions, about three-in-ten U.S. adults also cite workers’ pay before tips as a major factor they consider.
72% of U.S. adults say tipping is expected in more places today than it was five years ago. But even as Americans say they’re being asked to tip more often, only about a third say it’s extremely or very easy to know whether (34%) or how much (33%) to tip for various services.
Asked to “imagine a better world online,” experts hope for a ubiquitous – even immersive – digital environment that promotes fact-based knowledge, offers better defense of individuals’ rights, empowers diverse voices and provides tools for technology breakthroughs and collaborations to solve the world’s wicked problems.
Around half of Americans say the question of working conditions is indeed important to them, though fewer are actually willing to pay more to support businesses that are seen as worker-friendly.